Previously known as LiveAF, LIVIT Debuts with New Brand, New CEO and Renewed Focus

Previously known as LiveAF, LIVIT Debuts with New Brand, New CEO and Renewed Focus

LOS ANGELES, OCTOBER 30: LIVIT, a subsidiary of the widely popular and hugely successful live streaming app, 17 Live in Asia, is today officially launching in the US. Operating in a soft launch mode for the past twelve months under the temporary name LiveAF, the company is now unveiling a new brand name and identity with a renewed mission and focus, all spearheaded by new Chief Executive Officer, Thomas Yu.

The rebrand comes on the back of twelve months of the company operating in stealth mode while surveying the market and the behavioural trends of American audiences. LIVIT aims to reach the next generation of entertainers and entertainment consumers, primarily those who are looking to broadcast their talents to build a global audience, receive direct feedback and even provide opportunities for monetization.

Since LIVIT has emerged from stealth mode, one of the biggest changes is the evolution of the content – creating a more diverse content strategy and becoming a platform for streamers who really want to share their extraordinary talents and skills to the wider community. The majority of streamers are people who are singers, musicians, models, actors, and comedians, however there are also many more streamers on the platform who are broadcasting their daily life and events and building an authentic audience.

Thomas Yu, Chief Executive Officer at LIVIT, said: “I am thrilled to bring the hard work of our team to launch this exciting new and enhanced platform to fruition – this is something we’ve been working on for a long time and it really demonstrates the evolution of the brand - our streamers spoke and we listened.

“We’re passionate about creating real-life and authentic relationships between our streamers and viewers, utilizing live media to connect the dots. We have seen enormous success with 17 Live in Asia, and we’re excited to expand in the US in a significant way. We are dedicated to helping our streamers create quality content and share their stories.”

One of the most attractive aspects of LIVIT is the company’s focus on quality. Aspiring streamers must go through an application process before being accepted to live stream. All streamers are also assigned a talent manager, who are dedicated to helping streamers be the best they can be. This focus on quality of streamers helps to ensure quality of content for viewers. Another unique viewing experience is that LIVIT is the only live streaming app to not use in-app advertising, focusing solely on organic audience growth and providing a more enriched viewing experience.

LIVIT officially launches today and to celebrate will be hosting LA’s largest live streaming competition with 30 of its top streamers from across the country who will compete for points sent by their viewers. The inaugural event in the United States will take place on Wednesday, October 30 at the W Hotel, Hollywood. For the past month, the streamers have been competing to attend the event, where the top 30 will compete to win over $30,000 in prizes including luxurious trips to Paris, the Maldives, Hawaii, Miami, and Las Vegas; travel items and gadgets; and cash giveaways.


About LIVIT: LIVIT is a mobile app where talented individuals (called "streamers") broadcast their own live shows. It is the US version of the popular Asian app, 17 Live, which has over 40 million users, and is the #1 live streaming app in Taiwan and Japan. The streamers on LIVIT are entertainers, performers, artists, influencers, and rising stars, and LIVIT's goal is to help them grow their careers and followings. Viewers also play an important role on the app. They can give points to their favorite streamers, which helps the streamers achieve their dreams and win exciting prizes, such as career-advancing experiences, being in ad campaigns, going on trips, receiving cash bonuses, and more. Viewers determine which streamers rise to the top, and this gives them a unique opportunity to become a part of streamers’ success stories. With so much real-time interaction, LIVIT is a community of genuine, supportive users, and that’s why people come back for more!

Press inquiries for LIVIT, please contact:

Miller PR